Renaissance Tile, owned by Arley Wholesale, operates independently and is Greater Philadelphia’s largest independent importer of ceramic tile and natural stone products, grossing around $25 million dollars in revenue a year. During my time at Renaissance Floor & Tile, I created a multitude of graphics to be shared via social media and email advertisements to highlight new products, promote product demonstration events, and offer design insights into the latest tile trends.
Spring Outdoor
Revamp Campaign
With spring in full bloom, I led the concept and design of a seasonal advertising campaign that spotlighted outdoor‑rated porcelain tile and natural stone. The creative direction focused on aligning these materials with emerging spring trends while showcasing how they seamlessly connect to the tile collections we offer. My goal was to capture the fresh, vibrant energy of the season and translate it into visuals and messaging that would resonate with both homeowners and industry professionals.
To maximize reach and engagement, the campaign was deployed across multiple channels, including a curated Instagram post, a detailed email, and a concise SMS message. This multichannel approach ensured that we connected with customers wherever they were—online, on their phones, or exploring design inspiration. Beyond driving traffic to our website, the campaign was crafted to encourage customers and business partners to visit our stunning showroom in Horsham, PA, where they could experience the materials and design possibilities firsthand.
